The world's first heel with adjustable height.

Your height. Your choice. Every room.

Elevate with THYS
The Problem

Our choice has been beauty or pain, until now.

The last structural innovation in the heel was the stiletto, 70 years ago.

More than 61% of women who wear heels carry a second pair to get through the day. The category has seen decades of design iteration — new silhouettes, new materials, new brands — but the fundamental tension has never been addressed.

Every woman who has changed shoes before a long walk, packed three pairs for one day's events, or chosen flats because she couldn't risk the pain — she has been waiting for this.

Our Vision

The desire for transformation is by design.

THYS is not a shoe company. It is the object a woman reaches for when she refuses to choose between who she is and where she's going.

The first luxury heel engineered for women who control their environment — not the other way around. Technology and craft, inseparable by design.

The Product

Precision engineering. Luxury craft.

Patent Pending

THYS heel mechanism prototype
True to Form

Dimensions researched and developed to match the natural shape of real feet — because comfort and beauty were never meant to be at odds.

Your Height

Adjust seamlessly from 1.7" to 4.0". Dial in the exact height you want — and change it whenever the moment calls for it.

Luxury by Design

Every material, silhouette, and finish crafted to stand alongside the world's finest footwear. Objectively beautiful from every angle.

Two Ways to Adjust

Works mechanically and electronically — both convenient, both discreet. Change your height whenever the moment calls for it.

Why Now

A billion-dollar market. An open door.

The $6.8 trillion wellness economy has redefined what consumers expect from the objects they live in. For the first time, luxury footwear is expected to deliver on both beauty and wellbeing. The market is ready. The door is open.

$7.2B
Global women's luxury heels & pumps market
0
Direct competitors at the luxury tier
70 yrs
Since the last structural innovation in the heel
The Team

Where craftsmanship meets obsession.

Denise Kwong Co-Founder & CEO

Denise Kwong

Harvard Economics · U.S. Presidential Scholar · D1 athlete · Investment Banker at Evercore Partners · Investor at Providence Equity · Cordwainer-trained in Florence · Italian manufacturer relationships

Gordon Kwong Co-Founder & CTO

Gordon Kwong

Neuroscience BS · Phi Beta Kappa · Baylor College of Medicine MD · Self-taught mechanical designer (CAD, FEA, Fusion 360) · Hardware manufacturing experience · Patented inventor

Invest in the Future of Footwear

We're raising our seed round.

We're connecting with venture investors at the intersection of fashion, technology, robotics and consumer hardware. If you believe the future of luxury is intelligent, we'd love to talk.

Request Our Deck →